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Pre-Design Deliverables: Creative Brief (due at the beginning of class)
Use the text editor (and spell-checker!) of your choice to compose a creative brief. Print it out and hand it in. The brief should follow this format: ++++++++++++++++++++++++++++++ 1. Basic Information: (can literally just fill in blanks below) a. Client Name: b. Primary Contact Information (if applicable): c. Designer Name: d. Project Name: e. Project Summary: [a single-minded sentence that will describe the project when implemented.] 2. project: (in complete sentences, as paragraph[s]) a. overview/explanation b. background information c. problem d. solution/strategy e. purpose/goals/objectives 3. client: (in complete sentences, as paragraph[s]) a. history/strengths/character of client b. history/strengths/character of product c. history/strengths/character of competition 4. audience: (in complete sentences, as paragraph[s]) a. primary target audience b. secondary target audience c. typical hypothetical profile person for each audience [name, occupation, income, age, gender, interests, other relevant information] d. current audience perceptions e. desired audience perceptions 5. media: (in complete sentences, as paragraph[s]) a. chosen media (CD-ROM, website, video, print, installation, etc.) b. chosen means of implementation (live screening, online publishing, art exhibition, book, etc.) c. scope/size (how many minutes long, how many pages long, physical dimensions, etc.) d. technology to be used (hardware/software) e. collaborative assistants and their roles (if applicable) f. legacy issues -- how/by whom will project be maintained, or will it? 6. tone/manner/look/feel/personality: (in complete sentences, as paragraph[s]) [Use descriptive adjectives to describe overall design approach.] 7. constraints/considerations/obstacles/cautions: (in complete sentences, as paragraph[s]) [known issues to watch out for -- in terms of client, feasibility, etc.] 8. production schedule: (This is defined by the class, and will be the same for everyone, but go ahead and include it anyway.) 2 weeks -- pre-design/research 2 weeks -- design 2 weeks -- development/testing/implementation ++++++++++++++++++++++++++++++ Grading criteria: 1. approach is well-considered and sensible 2. approach is clearly, concisely described 3. your brief evidences a depth of research Online Resources and Examples: visit http://www.lab404.com/438/ look under "pre-design" |