- pre-design (interview, research, creative brief)
- design (theming, concepting, prototyping)
- development (building, testing)
- implementation (publication, distribution, maintenance)
Strengths
- needn't re-inventing the wheel
- gives you something to "work"
- can lead to unforeseen places [*]
Weaknesses
- one size doesn't fit all
- suggests creative solutions; doesn't generate them