02:
Late(st) Modern Style

influences:
Swiss Modernism (Josef Müller-Brockmann Grid Systems) vs. Wolfgang Weingart

characteristics:
grid-based photo cropping [flat, bland]  /  floating products [ helmut lang, crate & barrel, target]  /  abstract residual gridmarks [ design for freedom]  /  text as texture [christine woditschka, khatarina grosse]  /  dramatic jumps in type size [kind company, poccuo, pep karsten]  /  minimal palette [room studio, type different]  /  grayscale diagonals and dots [deform, ser-vice, nasher]

uses:
catalog site  /  portfolio site  /  modernist product site (modern furniture, modern architecture, modern automobiles)


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