influences:
Swiss Modernism (Josef Müller-Brockmann Grid Systems) vs. Wolfgang Weingart
characteristics:
grid-based photo cropping [flat, bland] /
floating products [ helmut lang, crate & barrel, target] /
abstract residual gridmarks [ design for freedom] /
text as texture [christine woditschka, khatarina grosse]
/
dramatic jumps in type size [kind company, poccuo, pep karsten]
/
minimal palette [room studio, type different]
/
grayscale diagonals and dots [deform, ser-vice, nasher]
uses:
catalog site
/
portfolio site
/
modernist product site (modern furniture, modern architecture, modern automobiles)
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