Mass Media vs. Art Media by Norman Magden.
Mass Media		Art Media
Telegraphic/message oriented		Subjective/non-message oriented
Generalized/cliched		Specific/avoid cliches
Literal/simplified meaning		Conceptual/variable meaning
Audience directed		Artist directed
Use of known/familiar elements		Use of unknown/unfamiliar elements
Emphasis on entertainment values		Emphasis on new perception
Universal/group experience		Personal/private experience
Predictable		Unpredictable
Viewer passive		Viewer active/participatory
No risk parameters		Creativity/taking risks
Reliance on expectancy factors		Reliance on the unexpected
Storybook narrative format		Variable formats
Emphasis on marketing values		Emphasis on aesthetic values
Formula approaches		Experimental approaches
Standardized thinking		Alternative thinking
Common denominator view		Alternative view
Purposely imitative		Purposely unique