Mass Media vs. Art Media by Norman Magden.


Mass Media Art Media
Telegraphic/message oriented Subjective/non-message oriented
Generalized/cliched Specific/avoid cliches
Literal/simplified meaning Conceptual/variable meaning
Audience directed Artist directed
Use of known/familiar elements Use of unknown/unfamiliar elements
Emphasis on entertainment values Emphasis on new perception
Universal/group experience Personal/private experience
Predictable Unpredictable
Viewer passive Viewer active/participatory
No risk parameters Creativity/taking risks
Reliance on expectancy factors Reliance on the unexpected
Storybook narrative format Variable formats
Emphasis on marketing values Emphasis on aesthetic values
Formula approaches Experimental approaches
Standardized thinking Alternative thinking
Common denominator view Alternative view
Purposely imitative Purposely unique