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Pre-Design Deliverables: Creative Brief

Use the text editor (and spell-checker!) of your choice to compose a creative brief. Print it out and hand it in. The brief should follow this format:

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1. Basic Information: (can literally just fill in blanks below)
a. Project Name:
b. Project Summary: [a single-minded sentence that will describe the project when implemented.]

2. project: (in complete sentences, as paragraph[s])
a. overview/explanation
b. background information
c. problem
d. solution/strategy
e. purpose/goals/objectives

3. media: (in complete sentences, as paragraph[s])
a. chosen media (html, flash, cobination, backend software)
b. collaborative assistants and their roles (if applicable)
c. legacy issues -- how/by whom will project be maintained, or will it?

4. tone/manner/look/feel/personality: (in complete sentences, as paragraph[s])
[Use descriptive adjectives to describe overall design approach.]

5. constraints/considerations/obstacles/cautions: (in complete sentences, as paragraph[s])
[known issues to watch out for -- in terms of client, feasibility, etc.]

6. production schedule: (This is defined by the class, and will be the same for everyone, but go ahead and include it anyway.)
2 weeks -- pre-design/research
2 weeks -- design
2 weeks -- development
2 weeks -- testing/implementation

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