• media = forest.  technology = trees.
• media sees things from an end-user/human culture perspective.
• technology = 10% of picture.  perfectly understood (concrete).
• media = 90% of picture.  imperfectly understood (abstract).
• presents design as a verb, not a noun (Clement Mok).
• avoids "shovelware."  avoids dot.com bomb 2.0.
• suggests ways to work with the web, not against it.

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