old media analogy:
film. video games. CD-ROMs.

comments:
multimedia is anything more than text and still images.
web is more than a database front end,
but web multimedia alone can't compete w/ video.

examples:

• CNN
  (multimedia [to enhance news], near-live [as required])
• born magazine
  (multimedia [to enhance literature], automation)
• quilt collabs
  (multimedia, many-to-many)

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