takeaways:

• use web in conjunction with exisitng media
• be aware of old media that do your web job better
• use as many of the 6 web strengths as applicable
• avoid illogical combinations (visual multimedia + location-independent)
• mind other crucial factors besides media (copyrigh law vs. napster)

summary:

• The web is like... the web. Can AOL/Time Warner see this, or will they only see the TV-like characteristics of the web? Can Microsoft see this, or will they only see the software-like characteristics of the web?

  The wise designer will take the web on its own terms, working with the web rather than against it.

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