Affect and semiosis are always already occurring with both of these media tactics. (How could they not be?) Both affect and semiosis are refracting through and folding in and out of one another. The difference is simply this: the "bereft nothing" tactic calls on the viewer to ignore the (often considerable) affective and material excesses produced by its semiotic paradox. Such excesses are treated as incidental and are not purposefully exploited. Whereas the "fecund nothing" tactic uses the ever-present regime of semiotic meaning-making as a lure which then becomes a trap, the aporia of which is purposefully meant to release an excess of experiencable affect.