NM 490
PROSEMINAR & PORTFOLIO
instructor: curt cloninger
email: curt at lab404 dot com
office: Zeis 214. Monday 1-2:30. Tuesday 12:30-2.
location: university of north carolina at asheville
* indicates an offline media object

class-specific | individual project: art | individual project: design | portfolio


CLASS-SPECIFIC

intro
syllabus
rough project calendar
attendance and grading policies

major assignments
individual project (+ either creative brief OR grant proposal)
portfolio (+ creative brief)

required text
Hot-Wiring Your Creative Process* (Cloninger) [on server]


INDIVIDUAL PROJECT: ART

artist documentaries
alfredo jaar : william kentridge : james turrell : cindy sherman : kara walker : mel chin : An-My Lê : ann hamilton : janine antoni : martin puryear : fred wilson : marina abramović : mark dion

all art21 artist documentaries

art practice
the big lecture 2006 (thompson)
america we stand as one (madalone)
this ain't no picnic (minutemen)

art process
Whitehead on adventure
Immaculate Heart College Art Department Rules (Kent)

grant proposal
assignment
grantseeking tips (creative capital)
creative capital grant application information (creative capital)
creative capital inquiry form (creative capital)
creative capital contract (creative capital)
"emerging artists / emergent medium" call for proposals (walker art center)
rhizome net art commissions proposals
turbulence commissions


INDIVIDUAL PROJECT: DESIGN

on strategy
hot-wiring your creative process* (cloninger)
surfing the creative process (cloninger)
experience design* (shedroff)
oblique strategies: cards || list (eno/schmidt)
catalogue of strategies* (gerritzen et al.)
catalogue of strategies online (gerritzen)
the play ethic (kane)

design practice
milton glaser interview (curtis)

design process
the idea (ogilvy & mather)
a bad creative process
AIGA: process of designing solutions [download pdf]
the corporate identity process (spaeth)

1. pre-design
CREATIVE BRIEF
pre-design deliverables: creative brief
creative brief questions (goto)
creative brief sample (goto)
project planner/design request form [pre-r.f.p.] (zeldman)
how to write a creative brief (McNamara)
The Creative Brief: 10 Steps to a Better Project (leland)

2. design
exploratory sketching (katavolos)
theme/concept: hurt [mp4 file] (romanek) || lyrics (reznor)
theme/concept: go to sleep [24MB mov file] (rutterford) || lyrics (yorke) || technical details
mockups: fresh styles covers + spreads (segura inc.) | fresher styles covers (hit studio)


PORTFOLIO

deliverables
creative brief
portfolio (and business card)

theory
web site usability basics (cloninger)

logo design
armin hofmann on logo design
paul rand logos
step-by-step logo (green)
noteworthy identity work (spaeth)
cartype: car logos
a look at 30 other corporate logo redesigns (nudd)
Business Card Design: Better Than A Plain OlÕ Business Card (neville)

design firm sites
sagmeister inc.
hi-res
milton glaser inc.
flat
open
second story
seguara inc.
the designers republic
superfamous
cuban council
speared peanut
brand new school
motion theory
mk12
champagne valentine

professional development
web designer survey findings (a list apart)
Selling Design: An Online Reading List (zeldman)
AIGA: Standards of Professional Practice
Creating a Demo Reel for Pixar
Time for Change (Mok)
What Can I Do with a Major in New Media (UNCA NM department)
UNCA Career Center

graduate schools
Cranbrook Academy of Art: 2d Design
Tisch ITP
School of the Art Institute of Chicago
RISD: Digital + Media
Copenhagen Institute of Interaction Design
Institute Without Boundaries (bruce mau design / george brown college)
Carnegie Mellon: Interaction Design
UCSD: MFA
MIT: Art, Culture, and Technology
California Institute of the Arts
UCSC: Digital Arts and New Media
SCAD: School of Digital Media
Pratt
Parsons: Design and Technology
Parsons: Fine Arts
Transart Institute
UCSD PhD: Art History, Theory, and Criticism
EGS PhD: Communication

inspiration
how a designer grows (tselentis)
Revenge of the Right Brain (pink)